Schure Consulting has the goal to make your vision of starting a business a reality as a logo design company in Windsor, Colorado. Skilled logo design is rooted in paying close attention to current design principles and trends. You can’t just add text on an icon and stop right there. Your logo should describe your small business and can shape what your customers think about your company right out of the gate.
Making the perfect logo for your business is essential in getting a good first impression from clients. A trusted logo design company should utilize spacing, symbols and colors to present the right brand for your company.
You also need to make sure that your logo conveys the personality of your business. For example, a lawn company typically uses various greens in the logo. A business that might use serif fonts could be an accounting service, lawyer, consulting service, or fashion designer. You might utilize more lighthearted fonts if you own a café or day care. Fonts & colors can go a long way to showing off your business to clients or customers.
Regardless, you need your logo to be seen as professional and modern. Clients and customers are inclined to trust a business that has a professional, clean logo that doesn’t appear homemade or cheap. If your logo is bad quality or outdated, it can immediately give off a negative impression to customers and clients.
You want customers to recognize your small business through the logo. This is why it’s essential you have a logo which both stands for your brand, but also creates instantaneous recognition.
Always remember too that your logo can be updated or adjusted as the services or needs of your small business change. It will take a long time to launch a brand so do not think you can create the ideal logo on your first try.
For a small company that needs a logo in Windsor, there are essential items you should always convey:
A thing you shouldn’t do when designing the logo for your business, is utilizing clip art or bad images in your logo. When making a logo, there are some easy things that should be followed:
Logo is in Vector format. Using vector format allows you resize it for any size without losing quality – whether the logo is on the side of a building or in an email signature. Vector files use math to draw fonts and images and can scale to any dimensions.
Use clearly legible type. Serif fonts have become less common because they are hard to read at a glance. Additionally, make sure your spacing of the font does not compact the letters together too much. In general, outlining letters can be a bad idea since it can tangle the letters.
Design multiple color schemes for the logo. Your logo needs to be used in many of different mediums. Your logo will appear on light backgrounds, dark backgrounds, in print, on a computer or phone screen, and more. Make sure you have iterations of the logo that can accommodate many different settings.
Have several sizes and orientations of your logo. In addition to colors you will likely want different orientations for your logo. For example, a mobile app icon requires a small, square icon where a website may require a wider, stacked version. The logo should be versatile and adaptable.
Among the largest mistakes business owners make would be making an effort to incorporate way too many elements into their logo. One thing to remember is that your logo should be able to go in many places, from the front door of your business to the side of a company truck, paperwork, advertising, apparel, and much more.
If the logo is overly intricate or uses excessive details, it might be difficult to read, see, or distinguish at a distance. Also, printing in many different gradients or colors can cost a bunch more or might not be feasible in the case of signs or apparel.
For this reason, you need to make sure that you create a logo that can be easily legible and printable in one-color, two-color, full-color or any variation you want it in. Lots of colors might be adequate for digital marketing, but you will need variations of a logo for different uses.
When creaing a professional logo, the features you should consider include:
Utilizing all of these factors plays an important role in how a logo looks when it is seen in various places. Additionally, the quality and size specifications for logos can vary a great deal depending on how and where they will be used. For example: a logo on the side of a gift bag may be different than a logo on the sign for your building.
At the end, you want your logo to be quickly recognized by potential clients and customers and associated with your brand and company no matter where or how it appears.
The best logo design companies have a strong creative team to help with the creation of your logo, but also understand principles in logo design. You want a Windsor logo creation company that has a solid history in marketing.
Schure Consulting has been designing logos for use in print and digital marketing for a long time, and knows how and where to pair strong brand creation with marketing efforts from e-mail marketing and website creation to packaging and business cards.
Schure Consulting is the leading website design company in Windsor, CO for small businesses, and we know how to develop your dream into a real company. Contact us today to learn more about logo creation and internet marketing services.