When you think of Reputation Management, most likely the first thing that comes to mind is the amount of 5-star reviews your business has. Whether that is on Google, Facebook, Yelp, or a smaller niche site like Houzz or TripAdvisor, you no doubt think ‘Well, I’m doing okay, I have x number of reviews.’
The one thing that we see that business owners don’t have in place is a tried and true Review Management and Review Marketing system. They normally just reach out to their clients once in a while and haphazardly ask for a review.
Most of the time, they don’t even think about trying to get reviews at all.
It’s supposed to be much more simple and easier than that, and really, every single business needs to have a system in place to get consistent and fresh reviews, no matter if they are good and bad.
Yes, that’s right, I’m telling you that you should be aiming to get all kinds of reviews, good and bad.
Some of you might be shaking your head right now thinking that there’s no way you should get bad reviews, but I will of course explain!
Good reviews for your national or local business certainly help greatly, and obviously if you offer excellent customer service, a great product, and you pride yourself on giving 5 star service all of the time, you will predominantly get 5 star reviews.
But we’re all human, and sometimes we don’t get the 5 star, or the 4 star review like we think we deserve.
This, in fact, is one of the best things that could happen to our business.
You see, if you get a poor review, you have the opportunity to learn why that specific customer didn’t leave a better review for you.
If you are a solo entrepreneur, you get the chance to correct something that you did wrong, and work to make it better for your next client. If you have employees, you can use it as a training tool to make sure that employee knows that they may not have offered the best customer service to that customer.
Also, if you get a negative review, you can respond quickly to that customer, on either Google or Facebook, and the public, or your future prospective customers, can see how you deal with a negative review for your business.
Really, review management can provide you an incredible opportunity to grow your business.
First, just one person who has an extraordinary experience with your business can become a brand ambassador. One customer leaving a great review on your Google My Business page can result in more business that can last a long time.
Second, as we mentioned earlier, monitoring and responding to reviews can proactively help and solve problems not only among staff, but can iterate solutions and new products based on positive or negative reviews.
So, do you have a review management for your local business in place? If you don’t, we recommend that you put a plan in motion right now.
You can simply contact us here at Schure Consulting to help you set up your system. Even better, we will give you a 5 Day Proof of Concept where we take a list of email addresses, and send emails on your behalf to your customers over the past week, 30 days, or whatever we deem to be a good amount. We do this completely Free, and you will see results.
Yes, I said Free.
Results up front, and you don’t have to spend a dime.
To learn more, simply call us at 970-305-5940 or Contact Us through the contact form on our website.