Schure Consulting has the goal to make your vision of creating a local company real as a logo design company in Wellington. Industry-best logo design involves paying close attention to modern design principles and styles. You can’t just add text on an icon and stop right there. Your logo should describe your business and can shape what your customers think about your small business right away.
Making the perfect logo for your small business is essential in getting the best first impression from customers. A good logo design company will utilize colors, spacing and symbols to present the right brand for your business.
You also want to be positive that your logo expresses the personality of your business. For example, a tree service company typically uses various greens in the logo. A small business that might use serif fonts could be an accountant, lawyer, consultant, or fashion designer. You might utilize more lighthearted fonts if you own a café or variety store. Fonts & colors can go a long way towards expressing your company to clients or customers.
Nonetheless, you want your logo to be seen as professional & modern. Clients and customers are inclined to trust a company that has a modern, clean logo that doesn’t appear homemade or cheap. If your logo is bad quality or behind the times, it can immediately cause a bad impression to clients and customers.
You want people to recognize your small business by the logo. This is why it’s important you get a logo that both represents your brand, but also triggers instantaneous recognition.
Always remember too that your logo can be revised or adjusted as the services or needs of your small business change. It can take time to establish your brand so do not think you can make the ideal logo from the start.
For a small company that needs a logo in Wellington, there are a few essential things you should always convey:
A thing you don’t want to do when creating the logo for your small business, would be utilizing low-quality images or clip art in your logo. When you create a logo, there are some simple things that should be adhered to:
Logo is in Vector format. Vector format lets you change the logo for any size with no loss of quality – whether your logo is on your company car or on your website. Vector formats use mathematics to draw images and text and can scale to any size.
Use clearly legible fonts. Serif-type fonts are becoming less and less popular because these fonts are hard to read at a glance. Moreover, be sure the font spacing doesn’t squeeze the letters together too much. In general, outlining letters can be a not-so-good idea since it can tangle the letters.
Use multiple color palettes for the logo. Your logo needs to be used in a lot of different spots. Your logo will have to appear on light backgrounds, dark backgrounds, printed, on a phone or computer screen, and much more. Make sure you have variants of your logo that can accommodate many different settings.
Have several orientations & sizes of your logo. Not just colors, but you will likely need different formats for your logo. For example, a mobile app icon might require a small, square logo but a header may require a wide, stacked orientation. The logo needs to be versatile and flexible.
One of the biggest mistakes many people make is that they make an effort to fit way too many details into a logo. One thing to take into account is that this logo needs to go in tons of places, from the front door of your business to the side of a company car, documents, advertising, shirts, and so on.
If your logo is overly complicated or utilizes excessive lines, it might be difficult to read, see, or make out from far away. Additionally, when printing in lots of different gradients or colors can cost a whole lot more or might not be feasible when it comes to signs or apparel.
In this case, you need to make sure that you create a logo which is printable and clearly legible in full-color, one-color, two-color or whatever variant you want it in. Having many colors can be fine for digital marketing, but you will want variations of your logo for other uses.
When designing a business logo, some of the features you probably should consider are:
Using all of these components plays a significant role in how a logo appears when it is viewed in various places. In addition, the quality and size specifications for logos can vary enormously depending on how and where they need to be used. One example being: the logo on the top of a shopping bag will probably be different than the logo on the door of your business.
In the end, you need a logo to be easily identified by potential customers and clients and related to your brand and business no matter how or where it is seen.
All of the best logo design companies will not only have a skilled creative team to assist with the design of your logo, but also understand rules in logo design. You want a Wellington, Colorado logo creation company which has a strong history in marketing.
Schure Consulting has been creating logos to use in digital and print marketing for many years, and we know where and how to match successful brand creation with marketing efforts from website creation and email marketing to business cards and packaging.
We have been recognized as a top website design company in Wellington, Colorado for small businesses, and we understand how to grow your dream into a real company. Get in touch with us to find out more about our logo creation and internet marketing services.