Schure Consulting can help make your dreams of starting a local business a reality as a logo design company in Superior, Colorado. Skilled logo design involves paying close attention to fresh design principles and trends. You can’t slap some text on a picture and stop right there. Your logo should identify your company and will shape what your customers think about your company right at the start.
Designing the perfect logo for your business is essential in receiving a good first impression from potential customers. A good logo design company should use colors, spacing & symbols to portray the correct brand for your company.
You also need to be sure that your logo puts across the personality of your business. For example, a lawn service business typically uses greens in the logo. A business that might use serif fonts could be an accountant, attorney, consultant, or fashion designer. You could use more playful fonts if you own a baked goods shop or variety store. Colors & fonts will go a long way towards expressing your small business to customers or clients.
Nevertheless, you want your logo to appear modern and professional. Clients and customers tend to trust a small business that has a professional, modern logo that doesn’t look cheap or homemade. If your logo is bad quality or dated, it can instantly give off a bad impression to customers or clients.
You want customers to identify your business through the logo. This is why it’s essential you have a logo that both epitomizes your brand, but also triggers instantaneous recognition.
Remember too that your logo can be altered or revised as the services or needs of your company change. It will take some time to set up your brand so don’t believe you can make the Nike swoosh logo on your first try.
For a small company that requires a logo in Superior, there are some essential items you want to always convey:
A thing you shouldn’t do when making the logo for your company, is utilizing clip art or bad artwork in the logo. When designing a logo, there are simple principles that should be followed:
Logo uses Vector format. Vector format lets you resize it for any size without losing quality – whether a logo is on a bus stop or in an email signature. Vectors utilize mathematics to draw lines and fonts and can be scaled to any size.
Use clearly readable type. Serif fonts have turned out to be less popular because they are hard to read at a glance. Also, make sure the spacing of the font does not squash the letters together too much. As a general rule, outlining letters can be a bad idea because it can tangle the letters.
Have multiple color schemes for your logo. A logo undoubtedly needs to be used in a lot of different mediums. Your logo will need to be viewed on dark backgrounds, light backgrounds, printed, on a phone or computer screen, and much more. Make sure you have versions of the logo that can go with lots of different places.
Have multiple sizes & orientations of the logo. In addition to colors you will likely want different dimensions for your logo. For example, an app icon requires a small, square logo whereas a header might need a wide, stacked orientation. The logo should be flexible and versatile.
Among the biggest mistakes people make would be attempting to squeeze far too much into their logo. You have to take into account that this logo will be in a lot of places, from the door of your company to advertising, apparel, the side of a company car, documents, and much more.
If the logo is overly complex or utilizes too many lines, it might be difficult to read, see, or make out from a distance. Moreover, printing in various different colors or gradients can cost a bunch more or may not be possible in the case of signs or apparel.
In this case, you want to make certain that you have a logo that can be easily legible and printable in one-color, two-color, full-color or whatever variant you need it in. Many colors may be fine for digital marketing, but you may want variants of a logo for many different uses.
When creaing a professional logo, the features you need to consider include:
Considering all of these fundamentals can play a substantial part in how a logo appears when it is seen in various places. In addition, the size and quality requirements for logos varies a lot depending on where and how they will be used. As an example: a logo on the bottom of a gift box may be different than a logo in the header of a website.
At the end, you need your logo to be quickly identified by clients and customers and associated with your business and brand no matter where or how it appears.
All of the top logo design companies have a experienced creative team to assist with the design of a logo, but also recognize trends in logo design. You need a Superior, CO logo creation company that has a strong background in marketing.
Schure Consulting makes logos to use in digital and print marketing for a while now, and knows how and where to match successful brand creation with marketing efforts from e-mail marketing and website design to business cards and apparel.
We have been recognized as a top website design company in Superior, CO for small businesses, and we know how to grow your dream into a real company. Get ahold of us to learn more about logo creation and marketing services.