Schure Consulting can help make your vision of creating a local company a reality as a logo design company in Severance, Colorado. Professional logo design incorporates paying attention to fresh design principles and trends. You can’t add text on an image and call it good. Your logo should explain your small business and will influence what your customers think about your small business at the start.
Creating the best logo for your company is vital in getting the best first impression from potential customers. A quality logo design company should employ spacing, symbols and colors to present the right brand for your small business.
You also need to make sure that your logo conveys the personality of your business. For example, a nursery and garden company might use greens in the logo. A business that might use serif fonts could be an accountant, lawyer, consultant, or fashion designer. You could utilize more playful fonts if you run a café or variety store. Fonts & colors can go a long way towards expressing your company to clients or customers.
In any case, you need your logo to appear professional & modern. Customers and clients are more likely to trust a company that has a clean, professional logo that doesn’t appear homemade or cheap. If your logo is bad quality or out-of-date, it instantly give off a bad impression to customers or clients.
You want customers to be familiar with your company through the logo. This is why it is important you have a logo which both stands for your brand, but also creates instantaneous recognition.
Always remember too that your logo can be revised or altered as the services or needs of your small business change. It will take a long time to launch a brand so don’t believe you can create the Google logo from the start.
For a small company that needs a logo in Severance, there are important particulars you need to always convey:
One of the things you don’t want to do when designing a logo for your business, would be utilizing low-quality images or clip art in the logo. When making a logo, there are a few straightforward principles that should be adhered to:
Logo uses Vector format. Using vector format allows you change the logo to any size without losing quality – whether the logo is on the side of a building or a social media profile. Vector formats utilize math to draw text and lines and can be scaled to any size.
Use clearly legible fonts. Fonts known as “serif” are turning out to be not as common because these fonts are hard to read at a glance. Also, make sure that your font spacing does not compact the letters together too much. Generally, outlining fonts can be a bad idea since it can muddle the letters.
Use multiple color palettes for your logo. The logo undoubtedly needs to appear in a lot of different places. Your logo will need to appear on light backgrounds, dark backgrounds, printed, on a phone or computer screen, and much more. Be sure you have iterations of your logo that can accommodate lots of different places.
Have multiple orientations & sizes of your logo. In addition to colors you will likely want different orientations for your logo. For example, a mobile app icon requires a small, square logo whereas a website header may require a wide, stacked logo. The logo needs to be versatile and flexible.
One of the largest mistakes business owners make is that they try to incorporate far too many details into the logo. One thing to remember is that this logo will be in many places, from the front door of your company to documents, business cards, shirts, the side of a company truck and more.
If the logo is overly intricate or uses too many details, it may be hard to read, see, or make out from a distance. Also, when printing in many different colors or gradients can cost a bunch more money or might not be doable in the case of signage or apparel.
In this case, you need to make sure that you create a logo which can be printable and easily readable in two-color, one-color, full-color or whatever variation you want it in. Many colors may be adequate for digital marketing, but you may want variants of your logo for other uses.
When approving a business logo, the features you probably should consider include:
Considering all of these elements plays a substantial role in how a logo appears when it is seen in various places. Also, the quality and size specifications for logos varies enormously depending on how and where they need to be placed. As an example: the logo on the bottom of a bag may be different than the logo on the door of your business.
At the end, you need your logo to be quickly identified by customers and clients and related to your business and brand no matter how or where it appears.
The top logo design companies have a strong creative team to aid with the creation of your logo, but also understand principles in logo design. You need a Severance, Colorado logo creation company which has a solid history in marketing.
Schure Consulting has been making logos for use in print and digital marketing for a long time, and knows where and how to match effective brand creation with marketing efforts from email marketing and website design to documents and business cards.
We have been recognized as the leading website design company in Severance, Colorado for small businesses, and we understand how to catapult your dream into a reality. Contact us to learn more about logo creation and internet marketing services.