Search intent is important in digital marketing because you need to know what the user is actually looking for. What is their end game when searching for the words or phrases they type into the search bar? Whether specific or mixed, the intent of the searcher is important to know when putting content, websites, or other specifics on the web. This can help you determine which keywords to use, how to use them, and why you should be using them.
Mixed Search Intent
As mentioned above, specific intent is when the user has an actual end game. They know exactly what they are looking for and what they want when pulling up the information. Mixed search intent is when a user does not have a specific end game in mind. Generally, the person would put a general search term in the bar. This general term could mean they are looking for anything that has to do with the term. There are a lot of intentions behind every single search term.
How to Avoid Phrases That Have Mixed Intent
Using long-tail keywords is one of the best ways to go about increasing the more specific searches that are done. Adding services to the end of digital marketing for instance can provide a more specific idea of what the searcher is looking for. This additional word added is known as a keyword modifier. This essentially modifies the search results to give more specific results.
You will have fewer searches that hit on the long tail keyword, but a more direct and specific audience because of it. These are higher quality visits. These visits that you want to have to come to the website, as they are more likely to be a better audience, a profitable audience that you’re looking to bring in.
How Can I Use This?
Search intent is easy to add to your keyword research and marketing process. That is the best thing about intent as compared to some of the other confusing things found in online marketing and keywords. Here are some of the actions you can take.
- Add a column to jot down the intent notes that you find with each keyword.
- Color code the keywords based on the level of search intent from red, yellow to green, for the highest intent.
- Now score the keywords based on the search volume and the amount of intent each has. The higher the score, the more you should use those specific keywords over the others.
Mix things up within the keywords and content that you have and ensure that you are recording and monitoring the results you get. You can then use this information to your advantage when changing keywords for the best results.
Those who want to know more about search intent, the best SEO practices, and even more search information should consider visiting https://www.schureconsulting.com/ for more information. You can benefit from knowing more about these tactics when you’re a part of the digital marketing field. Visit today!
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