Pictures are powerful in more ways than one.
I’m sure you’ve heard old adage “a picture is worth a thousand words.” Right, but how does this have to do with your business presence online?
Well, it may be more important than you realize. Beyond offering great imagery for your website and customers, images offer your website a significant opportunity to talk to Google. Although Google cannot see images (at least not yet), you can talk to Google through your images.
This is where things get fun.
When you talk to Google using images, you can build SEO value by including KEYWORDS and your business location in the metadata of your images. This way Google actually links your business, address, and industry together to build trust within search engines. Google then knows exactly what you offer, and relays that information to potential customers searching for your business online.
The value of a thousand words proves to be more true than we thought.
Ready to schedule a free exploratory call?