Schure Consulting has the goal to make your goal of starting a local company a reality as a logo design company in Loveland, Colorado. Industry-best logo design involves paying close attention to modern design principles and styles. You can’t just slap text on an image and stop right there. Your logo should define your small business and will influence what your customers think about your small business at the start.
Designing the right logo for your business is important in receiving the best first impression from clients. A quality logo design company should utilize symbols, spacing and colors to portray the right brand for your business.
You also want to make sure that your logo communicates the personality of your company. For example, a lawn business might use various greens in the logo. A company that might use serif fonts could be an accountant, attorney, consultant, or upscale clothes store. You might utilize more playful fonts if you run a coffee shop or day care. Fonts & colors will go a long way to characterizing your company to clients and customers.
In any case, you need your logo to be seen as modern and professional. Clients and customers tend to trust a company that has a clean, professional logo that doesn’t look cheap or homemade. If your logo is low quality or outdated, it can immediately cause a negative impression to clients and customers.
You want customers to distinguish your small business by the logo. This is why it is important you get a logo which both represents your brand, but also creates instantaneous recognition.
Always remember too that your logo can be updated or adjusted as the offerings or needs of your company change. It will take time to launch your brand so don’t believe you can create the perfect logo off the bat.
For a small business that wants a logo in Loveland, there are a few essential things you want to always express:
One of the things you don’t want to do when creating a logo for your company, is utilizing clip art or low-quality artwork in the logo. When you make a logo, there are a few easy things that should be followed:
Make sure your logo is in vector format. Using vector format lets you resize it for any size with no loss of quality – whether a logo is on your company car or a social media profile. Vector files utilize mathematics to draw text and lines and can scale to any dimensions.
Use clearly readable type fonts. Fonts known as “serif” are turning out to be less common because these fonts are less readable at a glance. Additionally, make sure that your font spacing does not squeeze the letters together too much. Generally, outlining fonts is a bad idea because it can tangle the letters.
Have multiple color palettes for the logo. The logo almost certainly needs to appear in many of different places. Your logo will have to appear on light backgrounds, dark backgrounds, printed, on a phone or computer screen, and many other places. Be sure you have variations of the logo that can accommodate many different settings.
Have multiple sizes and orientations of your logo. In addition to colors you will likely want different formats for your logo. For example, an app icon might require a small, square logo where a header may require a wider, stacked logo. Your logo needs to be flexible and versatile.
One of the largest mistakes people make would be that they attempt to fit too many elements into the logo. You need to take into account that the logo needs to be able to go in many places, from the door of your business to paperwork, business cards, apparel, the side of a service van and so on.
If the logo is too complicated or utilizes excessive lines, it may be hard to distinguish, read, or see from far away. In addition, when printing in many different gradients or colors can cost a bunch more money or might not be doable in the case of signs or apparel.
Because of this, you want to make certain that you use a logo that is easily readable and printable in full-color, one-color, two-color or whatever variation you want it in. Many colors can be adequate for digital marketing, but you may need variations of a logo for different uses.
When designing a business logo, the features you probably should consider are:
Utilizing all of these elements can play a significant role in how a logo looks when it is seen in different places. Additionally, the size and quality specifications for logos can vary enormously depending on where and how they need to be placed. For example: your logo on the top of a bag may be different than the logo on the door of your business.
In the end, you need your logo to be easily recognized by potential customers and clients and related to your business and brand no matter how or where it appears.
The top logo design companies have a strong creative team to aid with the design of a logo, but also follow trends in logo design. You need a Loveland logo creation company that has a solid background in marketing.
Schure Consulting has been designing logos to use in digital and print marketing for a long time, and we know where and how to match effective brand creation with marketing efforts from email marketing and website creation to packaging and business cards.
Schure Consulting is recognized as the top website design company in Loveland, Colorado for local businesses, and we understand how to catapult your dream into a reality. Get ahold of Schure Consulting today to learn more about logo creation and marketing services.