Schure Consulting can help make your goal of starting a local business real as a logo design company in Louisville. Expert logo design consists of paying close attention to current design principles and trends. You shouldn’t just slap some text on an image and call it a day. Your logo should explain your small business and will affect what your customers think about your business right at the start.
Creating the best logo for your business is imperative in getting a good first impression from potential customers. A trusted logo design company should use spacing, symbols and colors to present the correct brand for your small business.
You also want to make sure that your logo communicates the personality of your business. For example, a lawn company could use greens in the logo. A company that might use serif fonts could be an accountant, lawyer, consultant, or fashion designer. You might use more playful fonts if you run a coffee shop or fabric store. Colors and fonts will go a long way towards characterizing your small business to clients or customers.
In any case, you need your logo to be seen as modern and professional. Customers and clients tend to trust a small business that has a professional, clean logo that doesn’t look cheap or homemade. If your logo is bad quality or behind the times, it can immediately cause a bad impression to clients or customers.
You want customers to recognize your business through the logo. This is why it is crucial you have a logo which both corresponds to your brand, but also creates instantaneous recognition.
Remember too that your logo can be adjusted or revised as the needs or services of your business change. It will take time to establish a brand so do not believe you can make the perfect logo from the start.
For a local company that requires a logo in Louisville, there are important particulars you need to always convey:
One of the things you shouldn’t do when making a logo for your company, would be using bad artwork or clip art in the logo. When designing a logo, there are a few simple principles that should be adhered to:
Logo uses Vector format. Having vector format allows you change the logo for any size without losing quality – whether the logo is on your company car or an icon for an app. Vector files use mathematics to draw images and fonts and can scale to any size.
Use clearly readable type. Serif fonts have turned out to be less and less popular simply because these fonts are more difficult to read at a glance. Additionally, make sure that your spacing of the font does not smash the letters together too much. Generally, outlining type is a bad idea because it can muddle the letters.
Design multiple color palettes for your logo. Your logo probably needs to appear in many of different mediums. The logo will appear on dark backgrounds, light backgrounds, printed, on a computer or phone screen, and more. Be sure you have iterations of your logo that can go with a lot of different places.
Have many orientations & sizes of your logo. In addition to colors you will likely need different orientations for your logo. For example, an app icon might require a small, square logo whereas a website may require a wider, stacked logo. Your logo should be adaptable and versatile.
One of the major mistakes that business owners make is making an effort to fit way too many elements into their logo. One thing to take into account is that your logo should be able to go in tons of places, from the front door of your business to the side of a service van, documents, marketing, shirts, and so on.
If a logo is too complex or utilizes too many lines, it might be difficult to recognize, read, or see at a distance. In addition, when printing in lots of different gradients or colors can cost exponentially more money or may not be possible when it comes to apparel or signs.
In this case, you want to make certain that you create a logo that is printable and clearly readable in full-color, one-color, two-color or any variation you need it in. Having many colors may be adequate for digital marketing, but you may need variations of your logo for different uses.
When approving a business logo, the features you need to consider include:
Utilizing all of these essentials plays a significant part in how a logo looks when it is seen in different places. Additionally, the size and quality requirements for logos can vary a great deal depending on where and how they need to be placed. One example being: your logo on the bottom of a shipping box may be different than the logo on the sign for your building.
Ideally, you want a logo to be quickly identified by potential clients and customers and related to your company and brand no matter how or where it is seen.
The top logo design companies have a talented creative team to aid with the conception of a logo, but also understand rules in logo design. You need a Louisville, CO logo creation company which has a strong background in marketing.
Schure Consulting designs logos to use in print and digital marketing for many years, and knows how and where to match strong brand creation with marketing efforts from email marketing and website creation to documents and business cards.
We have been a top website design company in Louisville for small businesses, and we understand how to grow your business into a reality. Get in touch with us to find out more about logo creation and internet marketing services.