Schure Consulting is here to make your dreams of starting a local company real as a logo design company in Longmont, Colorado. Industry-best logo design consists of paying attention to current design principles and trends. You can’t just slap text on an icon and forget it. Your logo should explain your small business and can shape what your customers think about your small business right out of the gate.
Creating the perfect logo for your business is important in receiving a positive first impression from customers. A good logo design company will utilize symbols, colors & spacing to present the correct brand for your company.
You also want to be sure that your logo conveys the personality of your small business. For example, a lawn company normally uses greens in the logo. A company that might use serif fonts could be an accountant, attorney, consulting service, or upscale clothes store. You might use more playful fonts if you own a cookie store or variety store. Fonts & colors will go a long way towards characterizing your company to customers and clients.
Nonetheless, you need your logo to be seen as modern & professional. Clients and customers are inclined to trust a small business that has a clean, professional logo that doesn’t look homemade or cheap. If your logo is low quality or dated, it instantly give off a bad impression to customers and clients.
You want customers to recognize your business through the logo. This is why it’s essential you get a logo which both symbolizes your brand, but also creates instantaneous recognition.
Remember too that a logo can be updated or altered as the needs or services of your business change. It can take some time to create your brand so do not believe you can make the Amazon logo right from the start.
For a local company that needs a logo in Longmont, there are essential particulars you should always express:
One of the things you shouldn’t do when designing a logo for your small business, would be trying to use bad images or clip art in your logo. When designing a logo, there are easy things that should be followed:
Logo is in Vector format. Using vector format lets you change the logo to any size without losing quality – whether the logo is on the side of a building or on your website. Vectors utilize math to draw fonts and lines and can be scaled to any size.
Use clearly legible type. Serif-type fonts are turning out to be less and less popular simply because they are less readable with a quick look. In addition, be sure that your font spacing doesn’t jam the letters together too much. As a general rule, outlining fonts can be a not-so-good idea because it can jumble the letters.
Design multiple color schemes for your logo. Your logo almost certainly needs to appear in a lot of different places. The logo will have to appear on light backgrounds, dark backgrounds, in print, on a phone or computer screen, and much more. Make sure you have variations of the logo that can adapt to a lot of different settings.
Have various orientations and sizes of your logo. In addition to colors you will likely want different orientations for your logo. For example, a mobile app icon requires a small, square logo but a website may need a wide, stacked orientation. The logo needs to be flexible and versatile.
Among the largest mistakes some people make would be making an effort to fit way too many elements into their logo. You need to remember that the logo needs to be able to go in tons of places, from the front door of your company to the side of a service car, contracts, advertising, apparel, and much more.
If the logo is overly complex or utilizes excessive lines, it might be difficult to see, read, or distinguish from far away. Moreover, printing in various different colors or gradients can cost a bunch more or might not be possible when it comes to apparel or signs.
In this case, you want to make sure that you have a logo that can be printable and easily legible in one-color, two-color, full-color or whatever variant you want it in. Having many colors might be adequate for digital marketing, but you may want variations of your logo for other uses.
When approving a business logo, some of the features you should consider include:
Utilizing all of these factors can play a significant part in how a logo appears when it is seen in various places. Also, the size and quality specifications for logos varies a great deal depending on where and how they will be used. For example: the logo on the top of a bag will probably be different than the logo on the sign for your building.
At the end, you want your logo to be easily recognized by potential clients and customers and related to your brand and company no matter where or how it appears.
All of the best logo design companies have a experienced creative team to aid with the design of your logo, but also follow rules in logo design. You need a Longmont, Colorado logo creation company which has a solid background in marketing.
Schure Consulting makes logos for use in digital and print marketing for a long time, and knows where and how to pair strong brand creation with marketing efforts from website creation and e-mail marketing to business cards and documents.
We have been recognized as a top website design company in Longmont, Colorado for local businesses, and we know how to develop your dream into a real company. Contact Schure Consulting today to learn more about our logo creation and digital marketing services.