One of our favorite sayings as an SEO company is “content is king.” High-quality, relevant gutter content is probably the safest and most-effective long-term solution to improving your rankings. Google is getting smarter and smarter identifying old SEO tactics like keyword stuffing. This means that as a gutter company, you have to be smarter and more efficient with your website content.
The first thing that you have to do is identify the best gutter keywords, and build pages around using those keywords. To read more about identifying gutter keywords, click here.
For your gutter website, you want to make sure that you create a page for each service that you provide, and try to match the services with the most prevalent gutter keywords.
If you look at most gutter contractor websites, you’ll notice the structure of pages in the menu navigation is generally the same. This is because this structure is the best way to deliver usable content to gutter customers. In general, this includes top-level pages for the following:
At minimum, you’ll want to create sub-level pages under the Services tab for Gutter Replacement, Gutter Repair and Gutter Cleaning. If your company offers roofing or siding work as well, you may want to create separate headings for Gutter Services, Roofing Services, etc.
The first place that you want to make sure that you’re using keywords is the page titles. Changing the page titles is different for every website platform. On WordPress, make sure you download and activate the FREE Yoast SEO plugin to easily edit the page title and meta description for each page. Your page titles need to be under 60 characters, and your meta descriptions should be between 100-160 characters.
For page titles: These are used both for SEO and customer experience. As a gutter company, you can use the general format of primary keyword for the page, business location, a separator and business name. You can search other top-ranking gutter companies and mimic what they do as well, but some examples might include:
For meta descriptions: This is your chance to advertise to customers on Google, as this is the description that appears below search results on Google organic searches. Provide a brief summary of the page with the intent on being informative and honest about the content on a page. Meta descriptions no longer increase the SEO value of a page, but they can positively influence click-through rates.
Heading tags are used on every web page to tell both customers and search engines what the page is about. These are extremely important, and a good opportunity to mix in longer keyword phrases on the page.
The heading 1 (or “H1” tag) on each page should be a variation on the page title/name and tell the reader exactly what the page is for. Use H2 and H3 tags for longer phrases for that keyword. An example might be:
These are just examples, so make sure that you use heading tags that make sense with your page content. Remember that while each page should only have one H1 tag, you can use multiple H2 and H3 tags on a single page.
The actual content on the page is perhaps the most important part of the SEO formula for your gutter website. Google and other search engines are getting more and more discerning on what pages will rank and how content helps. Here are some good general rules for page content:
If you’re on WordPress, the Yoast SEO plugin will give you readability scores for each page and provide suggestions for improving the content on each page.