In case you didn’t already know, ranking on Google is extremely important for local service businesses. When people go to enter a search for a gutter company online, they rarely make it past the first couple results that they see on Google.
What this means for a gutter company is that you need to position your website to appear in the top 3 results for organic searches. You do this through Search Engine Optimization (or SEO) of your website. What exactly does that mean? Well, that’s why you’re here!
One of the most effective ways to increase your gutter company’s ranking on Google is to use keywords in your content and page titles. Keywords are specific to each particular industry. So how do you find out what the right keywords for a gutter company are?
A fast and easy way to do this is to open up a new tab, and start typing in “gutter” into the search bar. Google will auto-fill certain terms like “gutter company”, “gutter replacement”, and “gutter repair.” You can also scroll down to the bottom of the search page for the section labeled “Searches related to…” and look at the terms here.
A more advanced way is to use the Google Keyword Planner. To do this, you need to create a Google Ads account, though you do NOT have to spend money.
Once you’ve pinpointed keywords that are generating search volume, you need to add them to your website so that Google recognizes your website when these terms are searched.
There are three main places that you need to include keywords:
As Google becomes more and more privy to SEO tactics used to game the system, quality content relevant to gutter replacement remains one of the surefire ways to increase your ranking on Google.
Once you get potential customers to your website, you need to make sure that you can convert them into real leads. If your website is unprofessional looking or doesn’t provide the proper user experience, you can lose customers no matter how your site is ranking.
It’s important to keep a few of these things in mind:
Google loves it when you use their platforms to advertise and market your business. The Google My Business (GMB) platform allows you to do just that, giving you the ability to set a business category, hours, add photos, and post events and sales.
For a gutter company, your primary category should be set to “Gutter Cleaning Service” and you should add in other sub-categories if your company is a Roofing Supply Store or you also are a roofing contractor, for example. Your GMB listing should list all of the categories that you do business in.
Having a verified address on Google My Business is one of the single greatest ways to easily appear in the map listings for gutter companies in your city. When your address is verified, Google will show your business on Maps listings and hyper-local searches, which is a game-changer for a local gutter company.
Using Off-site SEO to improve your search engine rankings is equally as important as on-site content and keywords. There are two main ways to do this:
Effectively using SEO to improve your rankings on Google will drastically improve the amount of leads you get online, and will greatly increase the scope and reach of your gutter business. A quality gutter SEO campaign is a surefire way to drive more potential customers to your website. Hopefully these tips can help you start the process to generating more leads from your gutter website.
Schure Consulting LLC has years of experience serving gutter companies with successful SEO and lead generation online. Contact us to learn more about how our proven SEO strategies can work for your gutter company!