Schure Consulting can help make your vision of starting a small business a reality as a logo design company in Greenwood Village. Skilled logo design incorporates paying close attention to current design principles and styles. You can’t slap text on an icon and stop right there. Your logo should define your small business and can affect what your customers think about your small business right at the start.
Creating the perfect logo for your company is important in receiving a positive first impression from clients. A trusted logo design company will employ symbols, colors & spacing to portray the correct brand for your small business.
You also need to be sure that your logo conveys the personality of your company. For example, a garden center company normally uses some greens in the logo. A company that might use serif fonts could be an accountant, lawyer, consulting service, or upscale clothes store. You could use more lighthearted fonts if you own a bakery or day care. Fonts & colors will go a long way to expressing your small business to customers or clients.
Nonetheless, you want your logo to be seen as professional & modern. Customers and clients tend to trust a business that has a clean, modern logo that doesn’t appear homemade or cheap. If your logo is bad quality or dated, it instantly give off a bad impression to customers or clients.
You want people to distinguish your small business by the logo. This is why it’s important you have a logo that both symbolizes your brand, but also triggers instantaneous recognition.
Always remember too that a logo can be revised or changed as the services or needs of your company change. It can take a long time to create your brand so don’t think you can make the Nike swoosh logo on your first try.
For a local business that needs a logo in Greenwood Village, there are some essential things you need to always express:
One thing you shouldn’t do when creating a logo for your small business, would be using clip art or bad images in your logo. When you design a logo, there are a few easy principles that should be followed:
Logo is in Vector format. Having vector format allows you resize it for any size with no loss of quality – whether the logo is on a billboard or on your website. Vectors use math to draw fonts and images and can be scaled to any size.
Use clearly legible type. Serif fonts are turning out to be not as common simply because these fonts are less readable at a glance. Also, be sure the font spacing does not squeeze the letters together too much. Generally, outlining letters is a bad idea since it can tangle the letters.
Have multiple color palettes for the logo. The logo almost certainly needs to be used in many of different spots. The logo will appear on dark backgrounds, light backgrounds, on paper, on a phone or computer screen, and more. Be sure you have iterations of your logo that can go with a lot of different places.
Have multiple sizes & orientations of the logo. Not just colors, but you will likely need different dimensions for your logo. For example, a mobile app icon requires a small, square logo while a website header may need a wide, stacked version. The logo needs to be adaptable and versatile.
Among the biggest mistakes that people make is trying to fit too much into the logo. You have to remember that a logo will be in tons of places, from the door of your company to paperwork, advertising, shirts, the side of a service car and more.
If your logo is over-complicated or utilizes too many lines, it might be difficult to see, read, or distinguish from a distance. In addition, when printing in various different colors or gradients can cost exponentially more money or may not be possible when it comes to apparel or signs.
Because of this, you want to make certain that you have a logo that can be clearly readable and printable in full-color, one-color, two-color or whatever variant you need it in. Many colors might be adequate for digital marketing, but you will want variations of a logo for many different uses.
When crafting a professional logo, the features you should consider include:
Utilizing all of these elements can play a significant part in how your logo looks when it is viewed in different places. Additionally, the quality and size specifications for logos varies greatly depending on where and how they need to be used. One example being: your logo on the side of a bag will probably be different than a logo in the header of a website.
In the end, you want your logo to be quickly recognized by potential customers and clients and associated with your business and brand no matter how or where it appears.
The best logo design companies will not only have a experienced creative team to aid with the creation of your logo, but also recognize rules in logo design. You need a Greenwood Village, Colorado logo creation company which has a strong history in marketing.
Schure Consulting has been making logos for use in print and digital marketing for a while now, and knows how and where to pair strong marketing efforts with brand creation from website creation and e-mail marketing to business cards and packaging.
Schure Consulting is recognized as a top website design company in Greenwood Village for small businesses, and we understand how to develop your business into a real company. Contact Schure Consulting today to learn more about our logo creation and digital marketing services.