Schure Consulting can help make your vision of beginning a local company a reality as a logo design company in Greeley, CO. Industry-best logo design includes paying close attention to fresh design principles and styles. You shouldn’t just add some text on an image and call it a day. Your logo should identify your small business and will influence what your customers think about your company right out of the gate.
Creating the right logo for your business is essential in getting a good first impression from clients. A good logo design company will utilize colors, symbols and spacing to portray the correct brand for your business.
You also need to make sure that your logo puts across the personality of your business. For example, a nursery and garden business normally uses greens in the logo. A business that might use serif fonts could be an accountant, lawyer, consulting service, or upscale clothes store. You could utilize more playful fonts if you own a baked goods shop or fabric store. Colors and fonts can go a long way towards expressing your business to clients or customers.
Nonetheless, you want your logo to look professional and modern. Clients and customers tend to trust a company that has a professional, modern logo that doesn’t appear homemade or cheap. If your logo is low quality or outdated, it can immediately cause a negative impression to customers or clients.
You want customers to distinguish your small business by the logo. This is why it is important you get a logo that both symbolizes your brand, but also triggers instantaneous recognition.
Always remember also that a logo can be altered or updated as the offerings or needs of your business change. It can take a long time to establish your brand so don’t think you can make the FedEx logo right from the start.
For a local business that wants a logo in Greeley, there are essential particulars you need to always get across:
One thing you don’t want to do when designing a logo for your small business, is using clip art or low-quality images in the logo. When making a logo, there are straightforward things that should be followed:
Make sure the logo is in vector format. Vector format lets you change it for any size without losing quality – whether the logo is on a bus stop or on your website. Vector formats use mathematics to draw text and lines and can be scaled to any size.
Using clearly legible fonts. Fonts known as “serif” have become not as popular simply because these fonts are less readable with a quick look. Also, make sure that the spacing of the font doesn’t compact the letters together too much. In general, outlining fonts is a not-so-good idea since it can jumble the letters.
Use multiple color schemes for your logo. A logo needs to be used in many of different places. Your logo will be viewed on light backgrounds, dark backgrounds, printed, on a computer or phone screen, and more. Make sure you have versions of your logo that can accommodate a lot of different places.
Have several orientations and sizes of your logo. Not just colors, but you will likely want different dimensions for your logo. For example, an app icon might require a small, square logo but a website header may need a wide, stacked version. The logo should be versatile and flexible.
Among the mistakes some business owners make is that they attempt to squeeze far too many details into their logo. You have to remember that this logo needs to go in many places, from the front door of your company to the side of a company truck, documents, marketing, apparel, and more.
If your logo is over-complicated or utilizes excessive details, it may be hard to recognize, read, or see from a distance. Additionally, when printing in many different colors or gradients can cost a bunch more or might not be feasible in the case of apparel or signage.
For this reason, you want to make sure that you create a logo that is printable and easily readable in two-color, one-color, full-color or whatever variation you need it in. Having many colors might be okay for digital marketing, but you may want variants of a logo for many different uses.
When designing a professional logo, the features you probably should consider include:
Considering all of these components plays an important part in how a logo appears when it is seen in different places. Additionally, the size and quality specifications for logos can vary greatly depending on how and where they will be placed. One example being: a logo on the side of a shopping bag will be different than a logo in the header of a website.
Ultimately, you need your logo to be quickly identified by clients and customers and associated with your brand and company no matter how or where it is seen.
The best logo design companies should have a talented creative team to help with the design of a logo, but also recognize rules in logo design. You want a Greeley logo creation company which has a strong background in marketing.
Schure Consulting has been creating logos to use in print and digital marketing for a long time, and understands how and where to pair successful marketing efforts with brand creation from e-mail marketing and website design to business cards and documents.
We have been recognized as a top website design company in Greeley, Colorado for small businesses, and we understand how to grow your business into a reality. Get in touch with Schure Consulting to learn more about our logo creation and website marketing services.