Schure Consulting has the goal to make your dreams of starting a business a reality as a logo design company in Golden, Colorado. Skilled logo design involves paying attention to fresh design principles and styles. You shouldn’t slap text on an icon and forget it. Your logo should describe your small business and will influence what your customers think about your company right out of the gate.
Designing the right logo for your company is essential in getting the best first impression from clients. A trusted logo design company will employ symbols, colors & spacing to present the correct brand for your business.
You also want to make sure that your logo puts across the personality of your business. For example, a lawn service company typically uses various greens in the logo. A small business that might use serif fonts could be an accountant, attorney, consulting service, or fashion designer. You might use more playful fonts if you run a coffee shop or fabric store. Colors and fonts can go a long way to expressing your company to clients or customers.
In any case, you want your logo to look modern & professional. Customers and clients are more likely to trust a small business that has a modern, professional logo that doesn’t look cheap or homemade. If your logo is low quality or behind the times, it immediately create a negative impression to clients and customers.
You want people to identify your company by the logo. This is why it is essential you get a logo that both epitomizes your brand, but also triggers instantaneous recognition.
Always remember also that a logo can be updated or adjusted as the services or needs of your small business change. It can take some time to create a brand so do not think you can make the perfect logo from the start.
For a local company that wants a logo in Golden, there are a few essential things you should always get across:
A thing you shouldn’t do when making the logo for your business, is trying to use bad images or clip art in the logo. When creating a logo, there are some simple principles that should be adhered to:
Make sure your logo is vector format. Vector format lets you change it to any size with no loss of quality – whether your logo is on a billboard or in an email signature. Vector files use math to draw lines and text and can be scaled to any size.
Using clearly legible type. Serif fonts have turned out to be less and less popular simply because these fonts are more difficult to read with a quick look. Additionally, be sure your font spacing does not jam the letters together too much. By and large, outlining letters can be a bad idea since it can jumble the letters.
Have multiple color schemes for the logo. A logo probably needs to appear in lots of different mediums. Your logo will need to appear on light backgrounds, dark backgrounds, printed, on a phone or computer screen, and much more. Be sure you have variants of your logo that can accommodate many different places.
Have multiple sizes and orientations of the logo. In addition to colors you will likely need different dimensions for your logo. For example, an app icon might require a small, square logo where a header may need a wider, stacked orientation. The logo should be flexible and versatile.
One of the mistakes that people make is that they make an effort to pack too many details into a logo. One thing to be reminded of is that the logo needs to be able to go in a lot of places, from the front door of your business to contracts, business cards, shirts, the side of a service car and so on.
If a logo is too intricate or utilizes excessive lines, it can will hard to make out, see, or read at a distance. Moreover, when printing in various different colors or gradients can cost exponentially more money or might not be feasible when it comes to signage or apparel.
Because of this, you need to make sure that you have a logo that can be printable and clearly readable in one-color, two-color, full-color or whatever variant you want it in. Having many colors may be okay for digital marketing, but you may want variants of the logo for many different uses.
When designing a business logo, some of the features you probably should consider include:
Utilizing all of these fundamentals plays an important role in how a logo looks when it is viewed in various places. In addition, the quality and size specifications for logos varies a lot depending on how and where they need to be placed. One example being: a logo on the top of a box will probably be different than a logo in the header of a website.
At the end, you want a logo to be easily identified by potential customers and clients and related to your company and brand no matter how or where it is seen.
The top logo design companies will not only have a talented creative team to help with the creation of a logo, but also understand trends in logo design. You need a Golden logo creation company which has a strong history in marketing.
Schure Consulting makes logos to use in digital and print marketing for a long time, and we understand how and where to pair effective brand creation with marketing efforts from website design and e-mail marketing to business cards and documents.
We have been recognized as a leading website design company in Golden, Colorado for local businesses, and we understand how to catapult your dream into a real company. Get ahold of Schure Consulting to learn more about logo creation and website services.