Schure Consulting is here to make your goal of creating a local business a reality as a logo design company in Erie, CO. Expert logo design involves paying close attention to modern design principles and trends. You shouldn’t add some text on an icon and forget it. Your logo should describe your company and can influence what your customers think about your small business right away.
Making the perfect logo for your business is vital in getting the best first impression from potential clients. A trusted logo design company should employ symbols, spacing & colors to present the right brand for your business.
You also need to be sure that your logo communicates the personality of your company. For example, a tree service business normally uses greens in the logo. A business that might use serif fonts could be an accountant, attorney, consulting service, or upscale clothes store. You could utilize more lighthearted fonts if you run a café or day care. Colors & fonts can go a long way to expressing your company to clients and customers.
Regardless, you need your logo to look modern and professional. Clients and customers tend to trust a small business that has a clean, modern logo that doesn’t look homemade or cheap. If your logo is bad quality or out-of-date, it immediately cause a negative impression to clients and customers.
You want clients to recognize your business through the logo. This is why it’s crucial you have a logo which both symbolizes your brand, but also creates instantaneous recognition.
Always remember too that a logo can be altered or updated as the needs or services of your business change. It can take time to create your brand so don’t believe you can create the perfect logo on your first try.
For a small company that wants a logo in Erie, there are some essential particulars you need to always convey:
A thing you shouldn’t do when designing a logo for your company, would be using clip art or low-quality images in your logo. When you make a logo, there are a few easy things that should be done:
Logo is in Vector format. Vector format permits you change it for any size with no loss of quality – whether a logo is on a billboard or on your website. Vectors utilize math to draw text and images and can be scaled to any size.
Using clearly readable type fonts. Fonts known as “serif” have become less and less common because these fonts are more difficult to read with a quick look. In addition, be sure the font spacing doesn’t smash the letters together too much. In general, outlining type can be a not-so-good idea since it can jumble the letters.
Use multiple color palettes for the logo. The logo undoubtedly needs to appear in lots of different places. Your logo will appear on dark backgrounds, light backgrounds, on paper, on a phone or computer screen, and much more. Be sure you have iterations of the logo that can accommodate lots of different settings.
Have several orientations and sizes of your logo. Not just colors, but you will likely want different dimensions for your logo. For example, an app icon requires a small, square icon whereas a website may need a wider, stacked orientation. Your logo needs to be flexible and versatile.
Among the major mistakes business owners make is attempting to incorporate way too many things into their logo. You have to remember that a logo should go in a lot of places, from the door of your business to paperwork, marketing, shirts, the side of a company car and so on.
If the logo is overly intricate or utilizes excessive details, it may be hard to distinguish, read, or see from far away. Additionally, printing in lots of different gradients or colors can cost exponentially more money or may not be doable when it comes to signs or apparel.
For this reason, you want to make certain that you have a logo which can be easily legible and printable in two-color, one-color, full-color or whatever variant you need it in. Lots of colors might be acceptable for digital marketing, but you may need variations of your logo for many different uses.
When designing a professional logo, the features you should consider are:
Considering all of these essentials plays an important role in how your logo looks when it is viewed in different places. Also, the size and quality requirements for logos can vary enormously depending on where and how they need to be used. For example: the logo on the top of a shopping bag may be different than the logo for a mobile app.
Ideally, you want your logo to be easily identified by potential clients and customers and associated with your company and brand no matter where or how it is seen.
The top logo design companies have a talented creative team to assist with the conception of a logo, but also understand rules in logo design. You need a Erie logo creation company which has a strong background in marketing.
Schure Consulting has been creating logos for use in print and digital marketing for a while now, and we know where and how to match effective marketing efforts with brand creation from e-mail marketing and website design to business cards and apparel.
Schure Consulting is recognized as the top website design company in Erie, CO for local businesses, and we know how to develop your dream into a reality. Get ahold of Schure Consulting today to find out more about our logo creation and website marketing services.