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Schure Consulting has the goal to make your dreams of starting a small business a reality as a logo design company in Englewood, Colorado. Industry-best logo design involves paying close attention to current design principles and trends. You can’t just slap text on an icon and call it good. Your logo should identify your business and can affect what your customers think about your business right at the start.
Designing the perfect logo for your company is important in receiving a good first impression from potential clients. A good logo design company should utilize symbols, spacing and colors to present the correct brand for your company.
You also need to make sure that your logo expresses the personality of your business. For example, a lawn service company might use greens in the logo. A company that might use serif fonts could be an accountant, attorney, consulting service, or fashion designer. You might utilize more playful fonts if you run a coffee shop or fabric store. Colors & fonts will go a long way towards expressing your business to clients or customers.
Nevertheless, you want your logo to look modern and professional. Customers and clients tend to trust a company that has a clean, professional logo that doesn’t look cheap or homemade. If your logo is low quality or dated, it can instantly give off a bad impression to customers or clients.
You want customers to be familiar with your small business by the logo. This is why it’s crucial you get a logo that both corresponds to your brand, but also triggers instantaneous recognition.
Remember also that your logo can be updated or adjusted as the needs or offerings of your small business change. It can take a long time to create your brand so don’t think you can create the Nike swoosh logo from the start.
For a local business that requires a logo in Englewood, there are some essential particulars you want to always convey:
One thing you don’t want to do when making the logo for your small business, would be utilizing clip art or bad images in the logo. When designing a logo, there are simple things that should be adhered to:
Logo uses Vector format. Using vector format permits you change the logo for any size without losing quality – whether your logo is on the side of a building or in an email signature. Vector files use mathematics to draw fonts and images and can be scaled to any dimensions.
Using clearly readable type. Fonts known as “serif” are turning out to be less and less common simply because they are less readable with a quick look. Moreover, make sure your font spacing does not jam the letters together too much. By and large, outlining fonts is a not-so-good idea since it can muddle the letters.
Have multiple color palettes for the logo. A logo undoubtedly needs to be used in many of different places. It will have to appear on light backgrounds, dark backgrounds, on paper, on a computer or phone screen, and much more. Make sure you have iterations of the logo that can adapt to lots of different places.
Have many sizes & orientations of the logo. In addition to colors you will likely need different orientations for your logo. For example, an app icon might require a small, square icon but a website header may need a wider, stacked version. The logo should be adaptable and versatile.
Among the biggest mistakes many business owners make would be that they attempt to fit too many details into their logo. One thing to remember is that a logo will be in tons of places, from the door of your company to marketing, apparel, the side of a service van, contracts, and much more.
If your logo is overly complicated or utilizes too many details, it might be difficult to recognize, see, or read from a distance. Also, printing in many different gradients or colors can cost a bunch more money or may not be feasible when it comes to signage or apparel.
In this case, you need to make certain that you create a logo that can be easily legible and printable in one-color, two-color, full-color or whatever variant you want it in. Many colors can be adequate for digital marketing, but you may need variations of the logo for many different uses.
When approving a professional logo, the features you should consider include:
Using all of these basics can play an important role in how a logo appears when it is viewed in various places. Also, the quality and size specifications for logos can vary greatly depending on how and where they need to be placed. As an example: the logo on the side of a cardboard box may be different than a logo on the sign for your building.
In the end, you want a logo to be easily identified by clients and customers and associated with your brand and business no matter how or where it appears.
All of the best logo design companies will not only have a skilled creative team to help with the creation of your logo, but also recognize rules in logo design. You need a Englewood, Colorado logo creation company which has a strong background in marketing.
Schure Consulting designs logos for use in digital and print marketing for a long time, and knows where and how to match effective marketing efforts with brand creation from website design and email marketing to documents and business cards.
We have been recognized as the top website design company in Englewood, CO for local businesses, and we know how to grow your business into a real company. Get in touch with Schure Consulting to learn more about logo creation and digital marketing services.
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