Email Auto Responders
Okay, so you have an email list, but how are you using this list to grow your book of business?
One of the easiest ways to use your email list is to use an Email Auto Responder. What is this? It’s basically a service that can use your email list and send customized responses to recipients based on where they are in your sales funnel. If a customer has signed up for your email service but hasn’t yet purchased, you can put them in one funnel, while those who have purchased and you’d like to get a second purchase can be in another funnel.
Another great way to use email auto responders is to send email newsletters to inform your current customers. For example, you could sent email newsletters about special deals you have going on, or tips for your customers based on industry (for example, a roofing company might send a newsletter with tips on how to maintain your roof during winter months).
An email auto responder is a great way to keep in touch with customers without having to spend the time to personalize each and every email. It’s truly a win-win for both you and your customers! Watch the video below for a more detailed explanation on the importance of auto response.