A lot goes into search engine optimization (SEO). The bottom line is, SEO shapes your local marketing strategy. It is all about increasing your website traffic and generating quality leads from organic search results. SEO is a broad topic, but we want to break it down into meaningful insights that will help you rise above your competition.
Today, we share some useful tips on how to improve your website’s SEO and stand a chance for higher rankings on the SERPs.
Setting up Your Website
Your website marks your precious little corner on the internet. Today, more and more customers are actively looking for more information about your products and services online to determine whether they can trust you or not.
You need to set up a good website that tells them what they need to know at a glance. In this case, a mobile responsive website is essential since not all your customers will research about you on their laptops. A responsive design makes your websites friendly to all devices, and your customers will enjoy a smooth experience.
Implementing Your Content Marketing Strategy
Did you know that content is one of the most important ranking factors? A business with multiple pages for its products and services is more likely to rank higher than one without. Your customers are actively looking for more information about your products and services online.
By creating blog posts, product descriptions, reviews, and other forms of content, you portray a level of expertise in your field. Demonstrating authority in your field attracts prospective clients as they learn to trust you. This way, they can freely approach your business and spend money on your products and services.
Set up a GMB Page With Accurate Contact Details
Google My Business (GMB) is a free management tool for businesses. You need a GMB listing for local search so that nearby customers can find you and get directions to your location. Remember, 88% of local business searches on mobile phones generate a visitor call within 24 hours.
If you don’t have a GMB page, you’re losing potential customers to your competition. A GMB page tells your story and helps customers find you but to do so, you need to provide correct details (e.g., business name, phone, and address) for listing. You also need to ensure that if your business is listed on a local directory acknowledged by Google, the contact details are 100% accurate.
See How You Rank for Your Keywords
Can you find your business by googling your top keywords? Make a list of the keywords you want to rank for and search each one of them. If your business doesn’t pop up, it could indicate a major flaw in your SEO. Perhaps you chose a low search volume keyword or a keyword that people rarely search. Fixing this problem requires expertise from an SEO company.
Get Expert Help When You Need It
If you need expert help with your website, don’t hesitate to call us. Schure Consulting is a top-rated internet marketing company dedicated to helping small business owners increase leads and revenue. We offer services such as Web Design, SEO, Social Media Management, Lead Generation, and much more to help you establish your brand online. Be sure to visit us at https://www.schureconsulting.com/.
Schure Consulting LLC
3001 Rockborough Ct Fort Collins Colorado 80525
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