Schure Consulting is here to make your dreams of starting a small business real as a logo design company in Denver. Industry-best logo design involves paying close attention to current design principles and trends. You can’t slap some text on a picture and call it good. Your logo should define your small business and will influence what your customers think about your company right away.
Making the perfect logo for your business is essential in getting a good first impression from clients. A trusted logo design company will employ symbols, spacing and colors to present the correct brand for your company.
You also need to be positive that your logo conveys the personality of your small business. For example, a lawn service business normally uses greens in the logo. A small business that might use serif fonts could be an accountant, attorney, consultant, or fashion designer. You might use more lighthearted fonts if you run a café or toy store. Fonts and colors can go a long way to characterizing your business to clients or customers.
Nonetheless, you want your logo to appear professional and modern. Customers and clients are more likely to trust a small business that has a modern, clean logo that doesn’t look homemade or cheap. If your logo is bad quality or out-of-date, it can immediately create a bad impression to clients or customers.
You want people to identify your business through the logo. This is why it’s essential you get a logo that both corresponds to your brand, but also triggers instantaneous recognition.
Always remember also that your logo can be updated or adjusted as the offerings or needs of your company change. It will take a long time to create a brand so do not believe you can make the FedEx logo on your first try.
For a small business that needs a logo in Denver, there are some important particulars you should always get across:
One of the things you shouldn’t do when creating a logo for your business, is using low-quality images or clip art in the logo. When you design a logo, there are easy principles that should be done:
Logo uses Vector format. Vector format allows you resize the logo for any size without losing quality – whether your logo is on a bus stop or on your website. Vectors use math to draw fonts and lines and can be scaled to any dimensions.
Using clearly readable type fonts. Serif-type fonts have become less popular because they are hard to read with a quick look. Additionally, be sure that your spacing of the font doesn’t compact the letters together too much. As a general rule, outlining fonts can be a bad idea since it can tangle the letters.
Create multiple color palettes for your logo. A logo undoubtedly needs to appear in a lot of different places. The logo will have to appear on dark backgrounds, light backgrounds, in print, on a computer or phone screen, and many other places. Be sure you have versions of your logo that can go with many different settings.
Have many orientations and sizes of your logo. In addition to colors you will likely want different dimensions for your logo. For example, an app icon requires a small, square logo whereas a website may require a wide, stacked version. The logo should be versatile and adaptable.
Among the biggest mistakes many people make would be making an effort to incorporate way too much into the logo. You need to take into account that the logo should be able to go in many places, from the front door of your business to advertising, apparel, the side of a company car, contracts, and more.
If a logo is too complicated or uses too many lines, it might be hard to see, read, or recognize from a distance. Additionally, printing in many different colors or gradients can cost a bunch more money or may not be possible in the case of signage or apparel.
Because of this, you need to make sure that you have a logo which is clearly readable and printable in one-color, two-color, full-color or whatever variant you need it in. Many colors might be adequate for digital marketing, but you will need variations of your logo for other uses.
When creaing a professional logo, the features you probably should consider are:
Utilizing all of these elements plays an important part in how a logo appears when it is viewed in various places. In addition, the quality and size specifications for logos varies a lot depending on where and how they need to be used. To give an example: the logo on the side of a cardboard box will probably be different than the logo for a mobile app.
Ultimately, you want your logo to be quickly identified by potential clients and customers and related to your brand and business no matter where or how it appears.
The best logo design companies will not only have a skilled creative team to help with the design of your logo, but also understand rules in logo design. You need a Denver, CO logo creation company which has a solid background in marketing.
Schure Consulting designs logos for use in print and digital marketing for a while now, and understands how and where to pair effective marketing efforts with brand creation from website creation and email marketing to documents and business cards.
Schure Consulting is a leading website design company in Denver, CO for local businesses, and we know how to catapult your dream into a real company. Get in touch with Schure Consulting today to learn more about logo creation and website services.