Schure Consulting is here to make your dreams of creating a local business real as a logo design company in Colorado Springs. Expert logo design involves paying attention to current design principles and trends. You shouldn’t just add text on an icon and call it good. Your logo should define your small business and can shape what your customers think about your business right away.
Creating the right logo for your small business is vital in receiving a positive first impression from clients. A quality logo design company will employ symbols, colors & spacing to present the right brand for your business.
You also want to be sure that your logo expresses the personality of your company. For example, a tree service business could use various greens in the logo. A business that might use serif fonts could be an accountant, attorney, consulting service, or upscale clothes store. You might use more lighthearted fonts if you run a café or day care. Colors & fonts will go a long way towards expressing your small business to customers and clients.
In any case, you want your logo to appear modern & professional. Customers and clients are more likely to trust a company that has a clean, modern logo that doesn’t look cheap or homemade. If your logo is low quality or out-of-date, it instantly cause a bad impression to clients and customers.
You want people to distinguish your small business through the logo. This is why it’s essential you have a logo which both corresponds to your brand, but also creates instantaneous recognition.
Remember also that your logo can be revised or altered as the needs or services of your business change. It will take time to set up a brand so don’t believe you can make the FedEx logo right from the start.
For a local business that needs a logo in Colorado Springs, there are important particulars you want to always convey:
A thing you don’t want to do when making the logo for your company, is trying to use clip art or low-quality images in your logo. When making a logo, there are a few straightforward principles that should be adhered to:
Logo uses Vector format. Vector format allows you change the logo for any size without losing quality – whether the logo is on a bus stop or a social media profile. Vector files utilize math to draw fonts and images and can be scaled to any dimensions.
Using clearly readable type. Serif-type fonts are becoming not as common because these fonts are less readable with a quick look. Additionally, make sure that the spacing of the font doesn’t compact the letters together too much. As a general rule, outlining letters is a not-so-good idea because it can tangle the letters.
Design multiple color palettes for the logo. A logo almost certainly needs to be used in lots of different places. The logo will need to appear on light backgrounds, dark backgrounds, on paper, on a phone or computer screen, and more. Be sure you have iterations of the logo that can adapt to many different settings.
Have various sizes & orientations of your logo. In addition to colors you will likely need different orientations for your logo. For example, an app icon might require a small, square logo where a website might need a wide, stacked logo. Your logo should be flexible and versatile.
One of the major mistakes that people make would be that they make an effort to incorporate too much into their logo. One thing to remember is that the logo needs to go in tons of places, from the front door of your business to marketing, shirts, the side of a company van, paperwork, and so on.
If the logo is too complicated or utilizes too many details, it can will difficult to see, read, or recognize from far away. Moreover, printing in lots of different colors or gradients can cost a bunch more money or may not be feasible in the case of apparel or signs.
For this reason, you want to make sure that you use a logo which is clearly readable and printable in two-color, one-color, full-color or any variation you need it in. Lots of colors might be fine for digital marketing, but you will want variations of your logo for many different uses.
When creaing a professional logo, the features you should consider include:
Considering all of these factors plays an important part in how your logo appears when it is seen in various places. In addition, the quality and size specifications for logos varies a lot depending on how and where they will be placed. For example: a logo on the top of a shopping bag will probably be different than a logo on the door of your business.
At the end, you need your logo to be quickly recognized by potential clients and customers and associated with your brand and business no matter how or where it appears.
The top logo design companies will not only have a strong creative team to aid with the design of a logo, but also understand rules in logo design. You need a Colorado Springs, Colorado logo creation company which has a strong background in marketing.
Schure Consulting designs logos to use in digital and print marketing for a while now, and knows where and how to pair successful marketing efforts with brand creation from website design and e-mail marketing to business cards and documents.
We have been the leading website design company in Colorado Springs, CO for local businesses, and we know how to catapult your dream into a real company. Get in touch with us today to learn more about logo creation and website marketing services.