Schure Consulting has the goal to make your dreams of creating a local business a reality as a logo design company in Broomfield, CO. Expert logo design consists of paying attention to fresh design principles and trends. You shouldn’t add some text on a picture and stop right there. Your logo should explain your small business and will shape what your customers think about your business right away.
Designing the perfect logo for your business is important in getting the best first impression from potential customers. A trusted logo design company will employ spacing, colors and symbols to portray the correct brand for your small business.
You also need to be positive that your logo puts across the personality of your small business. For example, a landscaping business typically uses some greens in the logo. A company that might use serif fonts could be an accountant, attorney, consultant, or fashion designer. You could use more lighthearted fonts if you run a coffee shop or day care. Colors and fonts can go a long way towards characterizing your business to clients or customers.
In any case, you need your logo to appear professional & modern. Clients and customers are more likely to trust a business that has a professional, clean logo that doesn’t appear cheap or homemade. If your logo is bad quality or out-of-date, it can immediately give off a negative impression to clients or customers.
You want clients to be familiar with your small business by the logo. This is why it is important you have a logo that both epitomizes your brand, but also triggers instantaneous recognition.
Remember also that your logo can be revised or altered as the offerings or needs of your business change. It can take a long time to launch a brand so do not believe you can make the FedEx logo on your first try.
For a small company that requires a logo in Broomfield, there are some essential items you need to always express:
One thing you shouldn’t do when making the logo for your company, would be trying to use clip art or bad images in your logo. When making a logo, there are easy things that should be done:
Logo is in Vector format. Using vector format allows you change it to any size with no loss of quality – whether your logo is on a bus stop or on your website. Vector formats use math to draw images and fonts and can be scaled to any dimensions.
Using clearly legible fonts. Fonts known as “serif” are turning out to be less common simply because these fonts are hard to read at a glance. Additionally, make sure that your font spacing doesn’t jam the letters together too much. Generally, outlining type can be a not-so-good idea because it can muddle the letters.
Use multiple color palettes for your logo. The logo needs to be used in a lot of different spots. It will need to be viewed on dark backgrounds, light backgrounds, printed, on a phone or computer screen, and much more. Be sure you have versions of your logo that can adapt to a lot of different settings.
Have many orientations and sizes of your logo. Not just colors, but you will likely want different formats for your logo. For example, an app icon might require a small, square icon but a header might require a wider, stacked version. The logo needs to be versatile and flexible.
Among the biggest mistakes business owners make is that they try to fit far too many details into a logo. One thing to be reminded of is that the logo will be in tons of places, from the door of your business to the side of a company van, documents, marketing, shirts, and more.
If the logo is too intricate or utilizes excessive details, it can will hard to distinguish, read, or see from a distance. In addition, printing in many different gradients or colors can cost exponentially more money or might not be doable in the case of signs or apparel.
For this reason, you want to make certain that you have a logo that can be printable and clearly legible in two-color, one-color, full-color or whatever variation you want it in. Many colors can be acceptable for digital marketing, but you may need variations of the logo for other uses.
When approving a professional logo, the features you need to consider are:
Using all of these factors can play an important part in how the logo looks when it is viewed in different places. Additionally, the size and quality specifications for logos varies enormously depending on where and how they will be used. To give an example: a logo on the bottom of a shopping bag may be different than the logo on the sign for your building.
Ultimately, you need a logo to be quickly identified by potential clients and customers and associated with your brand and company no matter how or where it is seen.
All of the best logo design companies have a strong creative team to help with the creation of a logo, but also understand trends in logo design. You need a Broomfield, Colorado logo creation company which has a strong history in marketing.
Schure Consulting has been making logos for use in digital and print marketing for a while now, and we know how and where to pair strong marketing efforts with brand creation from website design and e-mail marketing to documents and business cards.
Schure Consulting is recognized as the top website design company in Broomfield, CO for local businesses, and we understand how to grow your dream into a real company. Get ahold of Schure Consulting to learn more about logo creation and website marketing services.