Schure Consulting is here to make your goal of starting a business a reality as a logo design company in Brighton, CO. Skilled logo design includes paying close attention to current design principles and trends. You can’t just slap some text on an icon and call it a day. Your logo should identify your small business and will affect what your customers think about your small business right away.
Creating the right logo for your company is vital in getting a positive first impression from clients. A quality logo design company will use spacing, colors & symbols to present the correct brand for your business. You also need to be sure that your logo conveys the personality of your small business.
For example, a company that is eco-friendly company typically uses some greens in the logo. A business that might use serif fonts could be an accountant, lawyer, consultant, or upscale clothes store. You could utilize more playful fonts if you own a baked goods shop or toy store. Fonts & colors can go a long way to expressing your business to clients or customers. In any case, you need your logo to appear professional and modern.
Clients and customers tend to trust a small business that has a professional, modern logo that doesn’t look cheap or homemade. If your logo is bad quality or dated, it immediately give off a bad impression to customers or clients.
You want customers to identify your business by the logo. This is why it is important you have a logo that both epitomizes your brand, but also creates instantaneous recognition.
Always remember too that your logo can be altered or updated as the offerings or needs of your company change. It can take time to establish a brand so do not believe you can make the Nike swoosh logo from the start.
For a local company that needs a logo in Brighton, there are some essential particulars you want to always get across:
Among the biggest mistakes some business owners make would be trying to incorporate too many details into the logo. You have to take into account that a logo should be able to go in many places, from the front door of your business to paperwork, advertising, shirts, the side of a service van and much more.
If your logo is over-complicated or uses excessive lines, it can will hard to see, read, or recognize from far away. Furthermore, when printing in many different gradients or colors can cost exponentially more or might not be possible in the case of apparel or signs.
Because of this, you want to make certain that you use a logo that can be printable and easily readable in two-color, one-color, full-color or whatever variant you want it in. Lots of colors might be okay for digital marketing, but you will need variations of the logo for other uses.
When crafting a business logo, the features you probably should consider include:
Considering all of these elements plays a substantial role in how a logo looks when it is seen in various places. Additionally, the quality and size specifications for logos can vary a great deal depending on where and how they need to be placed. To give an example: a logo on the bottom of a cardboard box will probably be different than the logo on the sign for your building.
In the end, you need your logo to be easily identified by clients and customers and associated with your business and brand no matter where or how it is seen.
One thing you don’t want to do when making a logo for your company, would be utilizing clip art or low-quality images in your logo. When you make a logo, there are easy principles that should be done:
Logo is in Vector format. Vector format allows you resize the logo to any size with no loss of quality – whether the logo is on your company truck or a social media profile. Vector formats utilize math to draw images and text and can be scaled to any dimensions.
Using clearly readable type fonts. Serif-type fonts have become not as popular because they are less readable with a quick look. Moreover, be sure the font spacing doesn’t jam the letters together too much. As a general rule, outlining fonts can be a not-so-good idea because it can tangle the letters.
Create multiple color palettes for the logo. Your logo almost certainly needs to be used in a lot of different mediums. The logo will have to be viewed on light backgrounds, dark backgrounds, on paper, on a computer or phone screen, and much more. Make sure you have versions of the logo that can adapt to lots of different settings.
Have several sizes & orientations of your logo. Not just colors, but you will likely need different formats for your logo. For example, a mobile app icon might require a small, square icon whereas a letterhead may require a wider, stacked orientation. The logo should be versatile and flexible.
The top logo design companies should have a talented creative team to help with the creation of a logo, but also follow trends in logo design. You need a Brighton, CO logo creation company which has a solid history in marketing.
Schure Consulting creates logos for use in print and digital marketing for a long time, and we know where and how to pair successful marketing efforts with brand creation from website design and email marketing to packaging and business cards.
Schure Consulting is the top website design company in Brighton, CO for local businesses, and we know how to develop your business into a reality. Get in touch with Schure Consulting today to find out more about logo creation and internet marketing services.