Schure Consulting is here to make your dreams of starting a business a reality as a logo design company in Boulder, Colorado. Skilled logo design consists of paying close attention to current design principles and styles. You shouldn’t slap some text on an icon and forget it. Your logo should describe your small business and can affect what your customers think about your company right at the start. Making the best logo for your company is imperative in getting a good first impression from potential clients. A trusted logo design company will employ spacing, symbols & colors to portray the right brand for your business. You also want to make sure that your logo conveys the personality of your business. For example, a lawn company normally uses various greens in the logo. A small business that might use serif fonts could be an accounting service, lawyer, consulting service, or fashion designer. You could utilize more playful fonts if you run a coffee shop or toy store. Fonts and colors can go a long way to characterizing your company to customers and clients. Nevertheless, you want your logo to appear modern and professional. Clients and customers are more likely to trust a company that has a professional, clean logo that doesn’t look cheap or homemade. If your logo is bad quality or dated, it immediately give off a negative impression to customers or clients.
You want people to recognize your company through the logo. This is why it is crucial you get a logo which both represents your brand, but also triggers instantaneous recognition. Always remember too that a logo can be updated or changed as the services or needs of your small business change. It will take a long time to create a brand so don’t think you can make the Google logo off the bat. For a local business that wants a logo in Boulder, there are some essential things you need to always convey:
One thing you don’t want to do when designing the logo for your company, is using low-quality artwork or clip art in the logo. When creating a logo, there are some straightforward things that should be done:
Make sure your logo is vector format. Vector format lets you resize the logo for any size without losing quality – whether the logo is on the side of a building or a social media profile. Vectors use math to draw fonts and images and can scale to any size.
Using clearly legible type fonts. Fonts known as “serif” have turned out to be less and less common because they are hard to read with a quick look. Additionally, make sure the font spacing does not compact the letters together too much. Generally, outlining letters is a not-so-good idea because it can muddle the letters.
Have multiple color palettes for your logo. A logo needs to be used in a lot of different spots. The logo will need to appear on dark backgrounds, light backgrounds, in print, on a computer or phone screen, and more. Be sure you have iterations of the logo that can adapt to many different places.
Have numerous orientations and sizes of the logo. Not just colors, but you will likely need different orientations for your logo. For example, an app icon requires a small, square icon but a header might require a wide, stacked logo. The logo should be versatile and adaptable.
Among the mistakes that people make is that they try to fit far too many things into a logo. One thing to take into account is that the logo needs to be able to go in many places, from the front door of your company to documents, advertising, apparel, the side of a service van and much more.
If a logo is over-complicated or utilizes excessive lines, it might be difficult to distinguish, read, or see from a distance. Additionally, printing in lots of different colors or gradients can cost exponentially more or might not be doable when it comes to signage or apparel.
Because of this, you want to make certain that you use a logo that is printable and clearly readable in two-color, one-color, full-color or any variation you need it in. Having many colors might be adequate for digital marketing, but you may want variants of your logo for other uses.
When approving a business logo, the features you should consider are:
Using all of these elements can play a significant role in how the logo looks when it is viewed in various places. In addition, the quality and size specifications for logos can vary greatly depending on how and where they need to be used. For example: a logo on the bottom of a cardboard box will be different than the logo on the door of your business.
Ideally, you want your logo to be easily recognized by customers and clients and related to your brand and company no matter how or where it appears.
All of the top logo design companies have a experienced creative team to assist with the creation of a logo, but also understand trends in logo design. You want a Boulder, CO logo creation company that has a strong background in marketing.
Schure Consulting has been creating logos to use in digital and print marketing for a while now, and understands where and how to match strong brand creation with marketing efforts from website design and e-mail marketing to business cards and apparel.
We have been recognized as the top website design company in Boulder, CO for local businesses, and we understand how to catapult your business into a real company. Get ahold of us today to learn more about logo creation and marketing services.