Schure Consulting can help make your vision of creating a local business a reality as a logo design company in Aurora. Industry-best logo design involves paying close attention to modern design principles and styles. You can’t just slap text on an icon and call it a day. Your logo should explain your small business and will shape what your customers think about your small business right out of the gate.
Creating the right logo for your business is imperative in receiving the best first impression from customers. A good logo design company will utilize symbols, spacing and colors to present the correct brand for your company.
You also need to make sure that your logo puts across the personality of your small business. For example, a landscaping business typically uses various greens in the logo. A business that might use serif fonts could be an accountant, lawyer, consultant, or upscale clothes store. You could utilize more playful fonts if you own a coffee shop or variety store. Fonts and colors will go a long way to expressing your company to customers and clients.
Regardless, you need your logo to be seen as professional & modern. Customers and clients are more likely to trust a company that has a clean, modern logo that doesn’t appear cheap or homemade. If your logo is bad quality or outdated, it instantly give off a negative impression to customers and clients.
You want clients to be familiar with your small business through the logo. This is why it is crucial you have a logo that both stands for your brand, but also triggers instantaneous recognition.
Always remember too that a logo can be updated or adjusted as the needs or offerings of your small business change. It can take time to launch a brand so do not believe you can create the FedEx logo off the bat.
For a local company that requires a logo in Aurora, there are essential things you want to always convey:
One of the mistakes many business owners make would be that they try to pack way too much into the logo. One thing to be reminded of is that a logo should go in a lot of places, from the door of your company to marketing, apparel, the side of a service truck, contracts, and so on.
If a logo is overly intricate or utilizes excessive details, it might be hard to read, see, or distinguish from a distance. Moreover, printing in many different colors or gradients can cost exponentially more money or might not be feasible in the case of apparel or signs.
For this reason, you want to make certain that you have a logo which can be printable and clearly legible in one-color, two-color, full-color or whatever variation you want it in. Lots of colors may be adequate for digital marketing, but you will need variants of a logo for many different uses.
When making a business logo, some of the features you should consider are:
Utilizing all of these elements plays an important part in how your logo appears when it is viewed in various places. Additionally, the size and quality specifications for logos varies enormously depending on where and how they need to be used. One example being: the logo on the bottom of a gift box will be different than the logo in the header of a website.
Ultimately, you need your logo to be quickly identified by customers and clients and associated with your brand and business no matter where or how it is seen.
One of the things you don’t want to do when creating a logo for your business, is utilizing clip art or low-quality images in the logo. When making a logo, there are a few easy things that should be adhered to:
Logo is in Vector format. Having vector format allows you resize it to any size with no loss of quality – whether a logo is on your company car or an icon for a mobile app. Vector formats use mathematics to draw fonts and images and can scale to any size.
Using clearly legible fonts. Serif fonts have turned out to be less popular simply because they are less readable at a glance. Additionally, make sure your spacing of the font doesn’t squash the letters together too much. By and large, outlining type can be a not-so-good idea since it can jumble the letters.
Create multiple color palettes for the logo. The logo probably needs to appear in many of different spots. Your logo will need to be viewed on light backgrounds, dark backgrounds, printed, on a phone or computer screen, and more. Make sure you have versions of your logo that can accommodate many different settings.
Have various sizes & orientations of the logo. In addition to colors you will likely want different dimensions for your logo. For example, a mobile app icon requires a small, square icon where a website might need a wide, stacked orientation. The logo needs to be flexible and versatile.
All of the best logo design companies will not only have a strong creative team to assist with the conception of your logo, but also recognize trends in logo design. You want a Aurora logo creation company that has a strong history in marketing.
Schure Consulting has been designing logos for use in digital and print marketing for a long time, and understands where and how to match successful marketing efforts with brand creation from email marketing and website creation to business cards and documents.
Schure Consulting is recognized as a leading website design company in Aurora, Colorado for local businesses, and we know how to catapult your dream into a reality. Contact us to find out more about our logo creation and website services.