Schure Consulting is here to make your goal of beginning a business real as a logo design company in Arvada. Industry-best logo design incorporates paying attention to current design principles and trends. You shouldn’t slap some text on an image and call it a day. Your logo should explain your small business and can influence what your customers think about your business right away.
Making the best logo for your small business is essential in getting a good first impression from potential customers. A trusted logo design company should utilize spacing, colors & symbols to portray the correct brand for your small business.
You also need to make sure that your logo expresses the personality of your company. For example, a mowing company might use greens in the logo. A small business that might use serif fonts could be an accounting service, attorney, consulting service, or fashion designer. You could use more lighthearted fonts if you run a baked goods shop or day care. Fonts and colors can go a long way towards characterizing your small business to customers and clients.
Regardless, you need your logo to be seen as professional & modern. Customers and clients are inclined to trust a small business that has a professional, clean logo that doesn’t appear cheap or homemade. If your logo is bad quality or outdated, it can immediately create a negative impression to customers or clients.
You want customers to recognize your company by the logo. This is why it’s important you have a logo that both corresponds to your brand, but also triggers instantaneous recognition.
Remember also that a logo can be updated or altered as the offerings or needs of your business change. It can take time to set up your brand so don’t think you can make the FedEx logo on your first try.
For a small business that wants a logo in Arvada, there are a few important items you need to always express:
Among the largest mistakes some business owners make is that they try to fit too many things into their logo. One thing to remember is that a logo needs to go in a lot of places, from the door of your company to advertising, apparel, the side of a company truck, contracts, and more.
If your logo is too complicated or utilizes too many lines, it might be hard to see, read, or make out from far away. Additionally, when printing in many different colors or gradients can cost exponentially more money or may not be possible in the case of apparel or signage.
Because of this, you want to make sure that you have a logo that can be easily readable and printable in one-color, two-color, full-color or any variation you want it in. Many colors may be okay for digital marketing, but you will need variations of a logo for many different uses.
When designing a business logo, the features you probably should consider include:
Using all of these elements can play an important part in how a logo looks when it is seen in various places. In addition, the size and quality specifications for logos varies greatly depending on how and where they will be placed. As an example: a logo on the bottom of a shopping bag will probably be different than a logo for a mobile app.
In the end, you need a logo to be easily identified by clients and customers and associated with your business and brand no matter where or how it is seen.
One thing you don’t want to do when making the logo for your business, is utilizing clip art or bad artwork in your logo. When designing a logo, there are straightforward things that should be followed:
Logo uses Vector format. Having vector format permits you resize it for any size without losing quality – whether the logo is on a bus stop or in an email signature. Vectors utilize mathematics to draw fonts and images and can be scaled to any dimensions.
Using clearly legible fonts. Serif fonts are turning out to be less common simply because these fonts are hard to read with a quick look. Additionally, make sure that your spacing of the font doesn’t compact the letters together too much. As a general rule, outlining type is a not-so-good idea because it can muddle the letters.
Have multiple color palettes for your logo. A logo needs to be used in lots of different places. It will be viewed on dark backgrounds, light backgrounds, on paper, on a phone or computer screen, and many other places. Be sure you have versions of the logo that can go with lots of different places.
Have many sizes & orientations of the logo. In addition to colors you will likely want different dimensions for your logo. For example, a mobile app icon requires a small, square icon where a header might require a wider, stacked version. Your logo needs to be adaptable and versatile.
The best logo design companies should have a strong creative team to assist with the creation of a logo, but also understand principles in logo design. You want a Arvada logo creation company that has a solid background in marketing.
Schure Consulting designs logos for use in digital and print marketing for a long time, and we know where and how to match effective brand creation with marketing efforts from website creation and email marketing to business cards and documents.
Schure Consulting is the leading website design company in Arvada, CO for small businesses, and we understand how to catapult your business into a reality. Get in touch with Schure Consulting today to find out more about our logo creation and digital marketing services.