When you think of Reputation Management, most likely the first thing that comes to mind is the amount of 5-star reviews your business has. Whether that is on Google, Facebook, Yelp, or a smaller niche site like Houzz or TripAdvisor, you no doubt think ‘Well, I’m doing okay, I have x number of reviews.’
The one thing that we see that business owners don’t have in place is a tried and true Review Management and Review Marketing system. They normally just reach out to their clients once in a while and haphazardly ask for a review.
Most of the time, they don’t even think about trying to get reviews at all.
It’s supposed to be much more simple and easier than that, and really, every single business needs to have a system in place to get consistent and fresh reviews, no matter if they are good and bad.
Yes, that’s right, I’m telling you that you should be aiming to get all kinds of reviews, good and bad.
Some of you might be shaking your head right now thinking that there’s no way you should get bad reviews, but I will of course explain!
Good reviews for your national or local business certainly help greatly, and obviously if you offer excellent customer service, a great product, and you pride yourself on giving 5 star service all of the time, you will predominantly get 5 star reviews.
But we’re all human, and sometimes we don’t get the 5 star, or the 4 star review like we think we deserve.
This, in fact, is one of the best things that could happen to our business.
You see, if you get a poor review, you have the opportunity to learn why that specific customer didn’t leave a better review for you.
If you are a solo entrepreneur, you get the chance to correct something that you did wrong, and work to make it better for your next client. If you have employees, you can use it as a training tool to make sure that employee knows that they may not have offered the best customer service to that customer.
Also, if you get a negative review, you can respond quickly to that customer, on either Google or Facebook, and the public, or your future prospective customers, can see how you deal with a negative review for your business.
Really, review management can provide you an incredible opportunity to grow your business.
First, just one person who has an extraordinary experience with your business can become a brand ambassador. One customer leaving a great review on your Google My Business page can result in more business that can last a long time.
Second, as we mentioned earlier, monitoring and responding to reviews can proactively help and solve problems not only among staff, but can iterate solutions and new products based on positive or negative reviews.
So, do you have a review management for your local business in place? If you don’t, we recommend that you put a plan in motion right now.
You can simply contact us here at Schure Consulting to help you set up your system. Even better, we will give you a 5 Day Proof of Concept where we take a list of email addresses, and send emails on your behalf to your customers over the past week, 30 days, or whatever we deem to be a good amount. We do this completely Free, and you will see results.
Yes, I said Free.
Results up front, and you don’t have to spend a dime.
To learn more, simply call us at 970-305-5940 or Contact Us through the contact form on our website.
Long Tail Keywords for SEO
When most businesses hear the term ‘Long tail keywords’, they don’t have much of an idea what that means. They probably just think that it’s another geeky SEO term that they don’t need to worry about, because they are simply running their business.
Well, why not take some time to explain in further detail what a long tail keyword actually is! For those of you yawning right now, we sincerely apologize for the boring rant that you are about to look at.
A long tail keyword is essentially something that contains at least three words, and you would type into a Google search bar. Some SEO experts say that a long tail keyword is actually two or more words, but we’re not going to get into a semantic SEO argument here. We’re just going to break it down by looking at short tail and long tail keywords.
SO – a short tail keyword, at least in Search Engine Optimization terms, would for example be ‘windows’ if you are looking for either home windows or Microsoft windows for your computer. Another example would be ‘carpet’, if someone is looking for a carpet installation dealer.
Now, both of those terms might yield even the mighty Google some confusion, so that is where we get into the long tail keyword discussion. If you are looking for home windows, you may type in ‘Home Window Installation’, which would give Google or any other search engine a much more clear objective in finding a local window installation expert for you to call. Conversely, if you were looking for a ‘Microsoft Windows Expert’, you would easily find one if you typed that in.
So, as you can see, the directive that a search engine is given is much more succinct when it looks at a long tail keyword that you have typed in.
Why are Long Tail Keywords Important?
There are a few reasons why understanding the difference between short tail keywords and long tail keywords is important. And this is where it’s important for you, the local business owner.
When a typical consumer is typing in a short tail keyword, they are more often than not trying to find someone that they are going to buy from. But if they are typing in ‘Carpet Cleaner’, they are simply trying to find a carpet cleaner that can do one job and one job only – clean their carpets.
This is where the long tail keywords come into play, and why you should be paying attention.
Say you have a consumer that types in ‘roof installation for commercial buildings’. That is a very good long tail keyword, and one that has a lot of intent behind it. The consumer behind the keyboard is looking for a very specific skillset, and one that only a few people, or companies can offer.
But the problem is that most roofing companies or SEO companies don’t think that the consumers are typing in that keyword that they will leave it out of their keyword strategy.
And that my friends is where the problem lies. Not a lot of people have thought about the fact that if someone is looking for a commercial roofing expert, that they will type in potentially a few different phrases before they land on the company that they are going to do business with.
So, what does that tell you?
Well, it tells me that I need to maximize my chances at making sure that the consumer lands on my site when they are looking for a service that can potentially cost them tens of thousands of dollars.
You would want to convert that lead right?
Well, along with http://barefootweb.co.uk, we here at Schure Consulting want to further convey how important long tail keywords truly are.
Although buyers won’t be typing the long tail phrases into Google as much as the short tail ones, they long tail keyword searches will convert into buyers at a higher rate because of the intent the buyer has.
Psychologically, when a buyer is looking for a service and has decided on exactly what they need, they will search with more keywords.
SEO Company in Fort Collins
You see, most SEO companies in Fort Collins only optimize for up to about 5 keywords, instead of truly researching more keywords to get into their content and into the link building plan.
We made a video on the matter, which you can see here: Long Tail Keywords for your Website
You can see how one of our clients has been able to reap the rewards of ranking for over 200 long tail keywords, and this is for a very hyper niche service in a small location.
Think about what would happen if this were a bigger city, and a service like legal or law firms which can have up to 10,000 long tail keyword phrases.
So I guess this begs the question. Do you want your ideal buyer to land on your website?
You’re most certainly answering ‘Yes’, and you would want more information.
Well, we can chat further about how we can help you, so simply give us a call at 970-305-5940.
We love talking about how much your phone can ring if you have the right long tail keyword phrases embedded somewhere in your website.
You never know, someone could land on your site that is ready to spend tens of thousands of dollars!
Contact: Colan Scheidenhelm
Company: Schure Consulting LLC
Address: 3001 Rockborough Ct.
Fort Collins, CO 80525
Contact Number: (970) 305-5940
Email: [email protected]
Individuals and businesses looking for premium quality Front Range Fort Collins SEO, Website Design, and Internet Marketing services can take advantage of the wide range of online marketing services offered by Schure Consulting.
The company, through its exclusive service offerings, is capable of helping clients run their local businesses in a manner that frees up their time to focus on more important things and that include actually running their business. These days, many business owners do not have enough patience and time needed to manage their web presence properly. This is where Schure Consulting comes in to help.
The company has successfully immersed themselves in the internet marketing world, and they know exactly what it takes to help clients and their businesses succeed online. Whether clients are looking for website design, lead generation, SEO services, social media management, and other related services, Schure Consulting can help. The company offers consultation and expert tips on how to effectively harness the power of the internet to boost their revenue. The company employs only the best internet marketing strategies and SEO practices to enhance their brand awareness, generate more leads, and increase sales.
Their website design services are the keys to growing business exponentially. Whether clients just recently thought of putting up a website or they need upkeep or overhaul of their existing sites, Schure Consulting can deliver the best services with guaranteed results. The company will cast the most discerning eye on their clients’ current online profile. The company will listen to clients’ goals and needs and provide the necessary steps and recommendations to boost their presence online.
Schure Consulting small business marketing services are also designed to help business owners keep up with their clients without experiencing all the hassles of overwhelming paperwork, tracking expenses, and entering everything into books. Instead of experiencing all these, the company will do all the hard work for their clients.
Schure Consulting is easy to reach and always ready to serve. The company has worked on several SEO, website design, and internet marketing projects in Fort Collins and throughout Northern Colorado. The company has delivered quality services according to clients’ needs and liking. Unlike other companies, Schure Consulting takes time to sit down and talk to their clients to know exactly what they need. This is also their means to outline and execute the best SEO, website design, and internet marketing that fit the clients business.
Today’s online competition is really tough, so it pays to invest in services that can give business owners a competitive edge. Schure Consulting takes pride in serving local clients in Fort Collins CO. The company offers top of the line Fort Collins SEO, Website Design, and Internet Marketing services designed to help clients achieve their goals and succeed.
For more information, visit www.schureconsulting.com. For inquiries and further assistance, call at (970) 305-5940 or send an email at [email protected].